What is the Bounce Rate

What is the bounce rate? How to keep the bounce rate low | Importance in 2020

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Bounce rate is one of the important and important ranking factors of Google.

This allows Google to find out about the quality and relevancy of any web page.

In the case of blogging, we use various “SEO optimization techniques”.

And, we use SEO techniques for one purpose only, which is to “improve the ranking of web pages on the Google search results page (SERP)”.

But you know what?

If the bounce rate of your blog or website is very high, then thousands of good SEO (SEO) will not benefit?

Websites with high bounce rates, low-quality websites in the eyes of Google.

However, there are some special reasons for this.

That is,

How useful is your article in the case of visitors?
Is your content relevant and relevant to the questions or issues searched by the user?
Google can easily understand all these issues only through this “bounce rate”.

And since

Google always ranks websites in its SERP with user experience in mind, so keeping the bounce rate of web pages low is very important for SEO.

In this case, if the bounce rate of your website is higher, then expecting traffic from Google search engine will not be of any benefit.

Let us know in more detail below,

  • What is bounce rate (what is bounce rate in English) ”?
  • “How much bounce rate can be considered as good”?
  • “How to keep the bounce rate low”?
  • “How to check the bounce rate of your website”?

What is the bounce rate of the website? (What is bounce rate)

What is the Bounce Rate

Bounce rate is a service of google analytics through which information about the behaviour of a user who comes to a web page can be found.

Let’s know a little bit about bounce rate practically.

Suppose you do a Google search for a topic and the topic is “what is the bounce rate of a website”.

Now, after searching the topic or question on Google, Google showed you this article I wrote.

You too, by clicking on my website from Google’s watch list.

In the first case
Suppose you liked my article on bounce rate and you took a lot of time to read it.

Since you have been reading my article for a long time, my web page bounce rate will be much lower.

And, it will send a signal to Google that,

The content or answer related to the question “what is the bounce rate of a website” that I have written on my web page is completely relevant to the question and the user prefers the content.

In this way, Google will improve the ranking of your web page written with a bounce rate as opposed to the “search term” or “keyword”.

And, having a good ranking on Google’s search engine results page means a lot of traffic, right?

In the Second Case
Suppose you have an article on “WordPress Speed ​​Optimization”.

Now, you do a Google search for “How to do WordPress Speed ​​Optimization”.

In contrast to your search query or search term, Google gives you a list of various web pages associated with the search term.

In it, you clicked and visited my article page on “WordPress Speed ​​Optimization”.


If you do not like the article or you do not find some information related to the topic you are looking for in the article, then in a few seconds you will leave my web page.

And, since you haven’t read the article in just a few seconds of visiting my website, my web page bounce rate will be much higher.

And, because of the high bounce rate, Google can easily understand that my content has no relevance or match with the topic or question being searched.

Simply put, Google will understand that users do not like my articles or content.

As a result, in the future, your article page will be dropped by Google in its SERP list as opposed to that question, keyword or search term.

Conversely, with “WordPress Speed ​​Optimization”, the amount of traffic and visitors to your page will be greatly reduced.

Remember, the first important purpose of Google is to “provide useful and accurate information to the user”.

In addition, there must be relevance or mail between the search engine queries and the content on your web page.

So what do we mean by bounce rate?
Bounce rate is the most important and important “Google ranking factor”.

Therefore, this “SEO factor” is seen first in ranking a website on Google’s search results page (SERP).

And, bounce rate can be said to be a major part of “on page SEO”.

The bounce rate is the amount of time that users leave your web page when they visit any web page of your website.

And, we have to use Google analytics to check the bounce rate of our website.

The more time users read content from your web page, the lower the bounce rate will be.

And, the sooner the user leaves your web page and returns, the higher the bounce rate will be.

And, based on the amount of this bounce rate, Google determines the ranking of any website.

Because, through the bounce rate, Google can understand the relevance or mail of your article with the user’s searched topic.

If you understand, what does bounce rate mean (what is bounce rate in Bangla).

What is a good bounce rate?

What is the Bounce Rate

See, to put it bluntly, the lower the bounce rate, the better.

However, you may want to get an idea of ​​what percentage bounce rate is good.

In this case, the amount of bounce rate may vary depending on the content quality of different websites.

Now, if we talk about safe and good bounce rate, it is better to have less than 80%.

  • A bounce rate of 60% or more means worse.
  • 80 – 89% means almost bad.
  • 55 – 69% means fairly good.
  • 30 – 54% means much better.

Thus, the bounce rate is lower in the case of a blog website.

Approximately, 70 – 79% inside.

Because, in most cases, users view the content of the blog beforehand.

And, if they think there is nothing good in the article, they immediately leave your website.

And so, in order to keep the bounce rate low, you have to write your website articles very well and in an interesting way.

Remember, your main goal should be for users to read your content as much as possible.

How do you know the bounce rate of your website?
You can know how much bounce rate is happening in the entire website or in different content pages of the website.

And as I said before, we need to use “Google Analytics” to find out the bounce rate of the website.

Of course, if you are a blogger, then you have a Google Analytics account.

Google Analytics is a web analytics tool from Google.

So, we have to use our google account / Gmail account to create an account here.

You have to link and verify the domain of your website with the created Google Analytics account.

Then, through various means, you can check the bounce rate of your web pages.

  • Behavior >> Site content >> All Pages >> Bounce Rate
  • Acquisition >> All traffic >> Channels >> Bounce Rate
  • Acquisition >> Source/Medium >> Bounce Rate

How to reduce the bounce rate of the website?
We do a variety of SEO optimizations to increase the Google search ranking of our website.

However, not many people know that the bounce rate is one of the most important Google ranking factor and an important part of SEO.

And because of this, many people may have done the right SEO, but can not do a good ranking of the website in Google search.

No matter how good your SEO is, but if the bounce rate of your web page is too high, it will mean to Google that “your site’s user experience is very bad”.

And, once you understand this, Google will make your website rank a lot worse.

As a result, the amount of traffic to your website from Google will be drastically reduced.

So, in the case of blogging, you should always try to keep a low bounce rate.

And so, here are some important rules to keep your website bounce rate low.

Our last word,
In today’s article, we have learned “What is the bounce rate of the website” (what is the bounce rate in Bangla).

Friends, bounce rate, is very important if you want to get free organic search traffic from Google search.

So, don’t neglect the subject.

My aim is always to provide you with accurate and working information.

So, if you have any questions or suggestions related to the article, please let us know by commenting below.

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